I live in a rural area. There’s a town called Bellville that’s about 11 miles away. I know this because I have run along the highway on my own two feet from there to my house. Bellville is about one hour west of Houston.
In this town lives an aging population of Conservatives. There are Catholics, Lutherans, Methodists and Baptists, in that order. Plus a few independent churches. The Democrats’ float gets booed at in the county fair parade. Even the poor people vote Republican.
It’s the county seat and the rich ranchers, businessmen, and professionals make up the main tax base. The school district has one high school, one middle school and two elementary schools, one of which is in another town. The last bond election failed to pass. These people don’t want the town to change or grow. They like it being a small town.
All this is meant to give you an idea of the kind of people who support local businesses.
We have three Mexican restaurants, a Trump Burger that sells burgers and is owned by middle Easterners, a Sonic and a Dairy Queen. The town square is a literal square of shops built that are built around the courthouse. The highway passes around the courthouse with one way roads. Don’t make the mistake of going the wrong way.
There are high-end boutiques, a closed-down Wells Fargo, some real estate offices, a wine bar, a western clothing store, and a few other small businesses in the square.
On one corner of the square, where there is a stop sign, there is a two story building that houses upstairs living space (I think) and a restaurant space at street level. There have been multiple restaurants in this space since I moved to the area in 2003. They always fail.
One of the restaurants in this spot was the ‘famous’ Trump Cafe. I say famous because it got a little bit of media attention at one time. It has since closed down. But as I mentioned above, we still have the Trump Burger in town. After the Trump Cafe left, I think it sat empty for a long time.
Recently this space was purchased or leased by some new blood. They are evidently young. They have put in a restaurant that currently has very short hours of business.
They sell coffee and snacks, and say that lunch is coming soon. I can’t find a menu online. The interior looks really nice as if they spent a lot of money on renovating.
The name of the restaurant has been the subject of some discussion among the locals.
The younger residents of the town, of which there aren’t many, have expressed support , approval and excitement about the opening of the new restaurant. The older folks have made their opinions known on Facebook and either openly mocked or politely questioned the wisdom of the name and the bad luck of that location. Yes, I was one of those older folks who immediately thought that this restaurant would fail when I saw the sign.
The name of the restaurant is The Gathery. What do you think?
My reasons for questioning the name are that ‘gathery’ is not a real word, nor is ‘eat house’. It just sounded dumb to me. I am a word person. I’m okay with some made up words, but this one just doesn’t appeal to me. Maybe the food and atmosphere can overcome the name?
From their Facebook page.
I really want the new restaurant to succeed. I am just a bit less than optimistic based on previous attempts in that location. I probably won’t eat there myself because I can’t afford fancy coffee and lunches that I can make myself and I only eat gluten free baked goods. Maybe someone else will take me out!
Now keep in mind what I told you about the demographics of the town. Do you think this idea will go over?
If you’d like to know what else Bellville, Texas has to offer, check out this post. We have a castle that’s owned by the same man who owns one of the most popular restaurants, Newmans Bakery; a farmers market; a fairground; and a very nice city park where I like to run. There’s also a blacksmith that has been on the Forged in Fire TV show, and the best Meat Market in the county. Come visit! We might be Conservative, but we are friendly, too.